XR is an umbrella term that is made up of AR, MR, and VR, the X is a placeholder. VR is an entirely digital environment, AR overlays digital content into the real world, mixed blends the two together.
Bosche SmartGlasses Light Drive BML500P
Wearable XR device that allows for a heads-up-display (HUD) for the wearer, by using a low power beam of light into the eye, it allows for full privacy with all-day wearability.
I think the target audience seems to be a slightly more mature group than would normally be targeted by newer tech. All of the ads seem to revolve around busy business people, that won't have time to be on their phones for several hours of the day, so the glasses provide constant feedback for the wearer, such as notifications from their phone, navigational info, and notes.
I think it falls into the AR category, by showing digital artifacts into the wearer's real-world view. It is a wearable device, taking the shape of a regular pair of glasses. It takes advantage of the glasses by projecting the digital artifacts from the HUD onto the glass but uses a privacy feature so only the wearer can view it.
It uses MEMS mirror technology, and something called an ASIC controller, to project a beam of light into the wearer's eye. Not mentioned in the specs but from what I can see in the ad there appears to be a sort of haptic feedback, similar to a pair of Apple AirPods, where tapping the side of the glasses clears the notification or does some other function.
I think the strengths of this device are its usability, it's not a big clunky headset, just a normal-looking pair of glasses that could improve the daily life of someone interested in the device.
I think adding a mic and a virtual assistant to the headset could improve it a lot, but obviously, Bosche would have to team up with one of the big tech companies to use some of their virtual assistants.
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